We’re not your average sales consultancy. We bring sales and marketing together to help you build a scalable, predictable and sustainable sales engine inside your business, not ours. That’s how you (finally) solve sales That’s Friday Solved .
What are you trying to solve?
Take control of your sales engine
Systemising sales is often the last thing you think will improve the effectiveness of your pipeline. But it’s the one thing that gives you control. Processes, clarity and clear responsibilities. That's what makes your engine tick.
Bring sales & marketing together
Random acts of marketing that don’t create engaged prospects or move deals forward. Sales and marketing need to be connected, work in partnership and create moments that matter.
Grow skills & empower your team
Most businesses suffer with lack of momentum and it's holding you back. You need to unlock your opportunity graveyard and create better flow and consistency by not leaving the quiet opportunities on the
Results
Case Study:
Culture Club
Creating a value proposition that connects with it's buyers and the sales engine.
Case Study:
Graphite
Accelerating Graphites top of funnel pipeline growth through sales engine design.
Case Study:
Culture Club
Taking control of the top of funnel by creating a scalable, predictable and sustainable sales engine that actually delivers.
Case Study:
383
Replacing HubSpot with a more progressive CRM solution that moved the 383 business forward at speed.
Case Study:
New Icon
Creating confidence, market reach and pipeline predictability through a comprehensive sales programme.
Our solutions
Moments that matter
No one buys from people they don’t trust. So if you’re not finding ways to build those foundations with your prospects, you’re holding your sales back.
It needs to be an experience that brings you and your prospects together through meaningful moments.
Make that human connection your next sales priority.
Systems that sell
Sales fails through lack of systemisation, clarity and ownership.
It needs to be clearly defined, designed around your team, putting the right people in the right place and driving efficient and effective deal flow through your sales engine.
Systemisation is your step to sales success.
Don’t just take our word for it
Something useful...
Sales isn’t follow-up. It’s momentum.
“Following up” has become the default language of modern selling. It’s the phrase that sits at the centre of countless pipeline meetings, CRM workflows, coaching sessions, and sales playbooks. It’s also the phrase that quietly reveals the most common failure mode in B2B revenue.
Focus on the next best action
Your meeting script isn’t broken, your approach is. You’ve polished the hook, practiced the close, and still hear “Let me think about it.” That’s because B2B buyers stopped listening to scripts years ago, they can smell the close coming. The problem isn’t your words, it’s what buyers actually sense. What follows challenges everything you’ve been taught about selling and shows the shift that separates trusted advisors from sellers who get ghosted.
Emotional intelligence beats closing techniques every time
If you need a magic closing line, you’ve already lost. Great salespeople don’t have better closes, they have better awareness. They know when to push, pause, or let silence work. That’s not a technique, it’s emotional intelligence and it’s the skill most sales training ignores.
Sales engine fundamentals
This isn’t a reset, it’s a reality check. Busy isn’t growth, activity isn’t an engine, and a pipeline isn’t proof your sales and marketing work. If you’re chasing leads and hoping CRM creates predictability, you’re not building a revenue system, you’re gambling. The fix is simple: control the fundamentals, or keep looking for revenue instead of generating it.
CRM discipline is your hidden superpower
CRM is one of the few systems in a business that tells the truth. Ignore it and data fragments, forecasts soften, and sales becomes a story told after the fact. Run it with discipline and patterns emerge, decisions sharpen, and growth steadies, because CRM isn’t admin hygiene, it’s how you build predictable, scalable revenue. Visibility always comes before control.
Don’t know where to start?
Sales engine assessment
Wondering how well your engine performs? Getting your engine working is often more of a process of optimisation than anything else, and our engine assessment framework tells you where to focus your time and what to improve.
Sales ladder design
Trying to sell the ‘big’ thing doesn't always work. It slows your sales cycle down and impacts overall pipeline momentum. But having a comprehensive gateway strategy and ladder of offers, can speed it up. We call that sales ladder design and it makes your pipeline move.
Proposition Audit
Often you think it's your sales engine that isn't working, when in fact it's even simpler. It’s just that your proposition doesn't resonate properly with your audience or connect to your sales engine. Our proposition audit helps you understand exactly what to focus on to create that connection.
Pipeline Review
Do you have an opportunity graveyard? More often than not the middle of the funnel is where deals go to die. They get forgotten while the ‘hot’ deals get the attention. With our review process you can uncover what's gone stale and create action for get momentum back.