Show don’t tell.

That’s why we ensure we’re sharing the most up-to-date insight and trends on what's working, and not, in getting your sales and marketing performing as they should.
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Nurturing that converts

Be more tortoise than hare

June 19, 2026
Why slowing down closes more deals. Most founders have it backwards and it's costing them at the finish line.

Hiring for your business should be attitude over aptitude

A winning attitude, or a natural aptitude to get the job done. When it comes to filling your business' latest position, both A-words are fighting for your attention.Yes, talent and experience look good on a CV – but could hiring someone with a mindset that aligns with yours take your business further? Here’s our view.

Positioning that connects

Why isn't my sales engine working?

It’s easy to see when your sales engine isn’t working - the pipeline looks thin and you don’t have confidence in your forecast Revenue numbers. But figuring out why it’s not working can be tricky.

Demand that scales

Shifting your mindset is the key to your pipeline

Stop start, feast and famine. It’s a conundrum we’ve all faced at one point or another in our business lives, but more often than not, it’s a mindset shift that is the key to solving the problem.

Demand that scales

Getting set for growth: basic foundations

Growth. Is it a dirty word? For some, yes, but it’s a necessity.You can’t achieve growth without a set of basic foundations, no matter who you are or how many times you’ve scaled, exited, and got the t-shirt.

Demand that scales

Understanding market challenges to understand your customer

Building customer relationships is a two-way process, but to build trust and understanding, you need to know what the market challenges are. These challenges will better help you to get to know your customer. Like all challenges, market challenges need to be solved to help your customers and your business.

Positioning that connects

Slow it down: try a little perspective from time to time

Your organisational structure and the frameworks you use can almost define your business – do you have yours in place?Without them, it’s organised chaos at best and a shambles at worst. From strategy frameworks to sales processes, it’s critical you have some form of structure in place to keep your business ticking over as it should.

Positioning that connects

Connecting your positioning to what matters most. Sales

It’s tough out there. Really tough. But that doesn’t mean there are not still opportunities on the table. But taking advantage of them is becoming increasingly difficult, but fortunately, if your positioning and sales processes are on point you can maximise the potential.

Positioning that connects

Proper positioning: Understanding problems, how to solve them, and delivering value around them

Before we get into the nitty-gritty of proper positioning, it’s essential to establish one thing: positioning is not fancy new branding or a new website. Instead, positioning is about the value you offer to your audience and how you convey yourself to them in terms of the problems you solve.

Positioning that connects

The rise of the chief growth officer

Since leaving the agency and consulting world and now focusing once more on my own start-up. Or start-ups this time round. The concept of growth has fascinated me. But really, it always has.

Positioning that connects

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