Show don’t tell.

That’s why we ensure we’re sharing the most up-to-date insight and trends on what's working, and not, in getting your sales and marketing performing as they should.

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Nurturing that converts

Sales isn’t follow-up. It’s momentum.

December 16, 2025

“Following up” has become the default language of modern selling. It’s the phrase that sits at the centre of countless pipeline meetings, CRM workflows, coaching sessions, and sales playbooks. It’s also the phrase that quietly reveals the most common failure mode in B2B revenue.

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Strangers don't buy from strangers

However much others may disagree, I truly believe that strangers don’t buy from strangers. In the world of consultative B2B selling, there has to be a relationship before any kind of deal is done.

Kickstart your sales engine

As we approach the summer lull, it's tempting to pause sales.I mean, why bother? Everyone is away or not paying attention because they're making the most of the quieter period themselves. So it's easy to fall into the trap that summer is a lull period where sales are less effective.

Kill your ego

Ego can be an absolute killer in sales. Or in any part of your business.Leadership with an ego kills culture and progress.A team with an ego kills quality and alignment.

Embracing change to drive sales engine growth

It's so easy to get stuck in our ways.We're only human, after all. And finding those comfortable grooves where things click is always a nice place to be.

The Messy Middle of sales

Does every part of your funnel have the proper attention? Very often, the focus in any pipeline is either at the bottom, where you're focused on closing deals because those opportunities are the closest to seeing the revenue. Or the focus is at the top of the funnel, where you're stressing about where the new conversations are coming from.

Pitching above and beyond

Winning a pitch starts with good qualifications, but that's not where it ends or where the win comes from. Good qualification only gets you in the room. It ensures you're teeing yourself up for success and derisking the effort, energy, and investment you're about to expend.

Sales is not an opt-in activity

In case you didn't know, sales isn't an opt-in, opt-out activity. You might be reading this, thinking, "Why is my pipeline so unpredictable?"

Accelerating sales success with AI

Ok, we're all a bit AI'd out right now. But the reality is that AI is changing the way we work – and if that’s news to you, then where have you been?The topics we keep coming back to always seem to centre around ChatGPT, how AI will put writers out of a job, and all sorts of other chatter and noise.

Leveraging the shape-shifter mindset in demand generation

Today, you need to take ownership of your sales funnel - especially the top-of-funnel demand generation part.Why? The market is still tough, your budgets are no doubt tight and you need to do more with the same or less.

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