Opinion
Can i copy your homework?
Let's be honest; there's an unwritten rule we all know but rarely discuss. "Don't copy competitors' homework." However, that's often not a rule that's adhered to. Often, it's not a...
Can i copy your homework?
Let's be honest; there's an unwritten rule we all know but rarely discuss. "Don't copy competitors' homework." However, that's often not a rule that's adhered to. Often, it's not a...
Don't make me think
Are you making the buying process hard for your buyer? Potentially. Why? Well, it's especially hard with complex consultative or high-ticket solutions. It's easy to get lost in sophisticated strategies...
Don't make me think
Are you making the buying process hard for your buyer? Potentially. Why? Well, it's especially hard with complex consultative or high-ticket solutions. It's easy to get lost in sophisticated strategies...
Can we predict next year's sales environment?
Who has a crystal ball? Not me, unfortunately. I'm no economist, and I can't predict the future. However, based on the trends we've seen this year, the data we can...
Can we predict next year's sales environment?
Who has a crystal ball? Not me, unfortunately. I'm no economist, and I can't predict the future. However, based on the trends we've seen this year, the data we can...
Objections are opportunities
Objections are not a negative thing. They're simply about your prospect trying to understand what you can solve for them. In fact, they're great opportunities to prove yourself and explain...
Objections are opportunities
Objections are not a negative thing. They're simply about your prospect trying to understand what you can solve for them. In fact, they're great opportunities to prove yourself and explain...
Thrive in 2025
It isn't news that 2024 has been hard - but there are potential green shoots of recovery. The last 12 to 18 months, maybe longer, have been some of the...
Thrive in 2025
It isn't news that 2024 has been hard - but there are potential green shoots of recovery. The last 12 to 18 months, maybe longer, have been some of the...
Positioning pitfalls
It’s often said that the strongest value proposition and positioning can make or break a business. But we often don’t talk about the importance of a strong proposition to support...
Positioning pitfalls
It’s often said that the strongest value proposition and positioning can make or break a business. But we often don’t talk about the importance of a strong proposition to support...